In fact, as noted Belsky, producers ultimately benefit too. They lose their identity - but will gai

The publication TechCrunch shootout at wadala published a column by Tom Goodwin, vice president of strategy and innovation marketing agency Havas Media. The material Goodwin talks about why more companies refuses to manufacture "full cycle" and trying to provide a user friendly interface just to solve its problems.
Uber, the world's largest with a taxi, has no taxis. Facebook, a social network where people can keep track of all the latest news, does not create content themselves. In most service to search and rent private shootout at wadala housing Airbnb there own property.
Since the industrial revolution, and until recently, humanity developed complex chains of production and delivery of products - from designers to manufacturers of distributors to importers, wholesalers and retailers. Billions of products produced worldwide.
Internet shootout at wadala - a powerful driving force that could immediately associate producer with the buyer. In the late 1990s, when the Internet was global reach, "average" layer of the chain of production and delivery to the buyer began to gradually shootout at wadala disappear. Many companies shootout at wadala - from insurance agencies to the technological organization - began to sell their goods directly to the buyer. This allowed them to get rid of overhead.
By 2015, everything changed. Large organizations have realized that the user interface for them - everything. Brands afraid of services that aggregate their goods - they are closer shootout at wadala to the consumer than the producers themselves, and get more power - but turned out to be too late. A new type of company that rapidly captures the market - "supplier purchaser interfaces for communication with the manufacturer.
According to Belsky, shootout at wadala an era of simplification and aggregation. Producers shootout at wadala of goods was too much and that the user can understand what he wants, he wants to integrate them into a single system in which the client can compare all options and choose the best. Market adjusts to the consumer, but the emergence of mass aggregators, though good for the user, threatens to destroy the relationship between customer and manufacturer.
Of course, says Goodwin, remain of full cycle, which independently design, production, unwind and sell their products without the help of others - prefer to work directly with their clients. It is organizations such as Tesla, Warby Parker, BuzzFeed. Research, development and marketing cost them quite expensive, they are hard to scale, but at least they do not need to share with others their income. Companies interfaces
Such companies - the most dynamic in the history of IT. Uber, Alibaba, Airbnb, Twitter, WhatsApp, Facebook, Google - they only develop interfaces through which users can access all of necessary goods and services, says Goodwin fact.
While The New York Times spends huge sums on creating content, the purchase of paper, editing, printing and distribution of newspapers, Facebook and Twitter provide users with tools for writing and promoting their texts.
"Scales Withings could cost five times more than other measures, because they have a handy application shootout at wadala which not only allows you to track weight, but suggests diets and ensures that the weight does not go beyond the norm. Lighting Phillips Hue can earn a thousand times more than light bulbs manufacturers because it provides the user interface for easy control light in the house. " What's Next
Companies aggregating products and services such as Uber, Flipboard and Airbnb - only the first generation of such applications. Behind them, according to Belsky, will be the second wave, and it promises to be even more interesting.
The companies that can successfully combine services into one interface, as the investor Scott Belsky, is the chance to "shake up" the industry. "A shootout at wadala perfect example of this interface Google Maps. Also, I heard about a service that aggregates and compares shootout at wadala prices of rental property most popular services - Airbnb, HomeAway and others. "
Often, says Belsky, users make their choice in favor of a company is based on the interface interaction with it. Projects "second generation" will unite many services into one, simplifying access to all connected services. Who wins in the era of aggregated interfaces
In fact, as noted Belsky, producers ultimately benefit too. They lose their identity - but will gain a wider audience and the possibility of seamless integration of all its services and products in one interface. Furthermore, market competition will increase - as the main factor that will pay attention to a customer will value and quality of the goods, and not something where he delivered under which brand it is carried shootout at wadala out and so on.
However, shootout at wadala the main winners in this situation become designers interfaces. Uspi